Tuesday 24 April 201812:15 PM - 1:45 PMAdd to calendar

Mapua Community Hall - Bill Marris Room, Aranui Road, MapuaView map

SpeakerLeon Jay
CompanyLeon Jay

Small to medium size businesses are feeling the pressure from an increasing number of online retailers (such as Amazon) and sharing sites (such as AirBNB). Others are booming and reaching more customers than ever before.

What is the difference between those losing and gaining more customers or clients? Put simply, digital marketing.

When 60-90% of all offline businesses are found online, and traditional print ads are becoming less effective by the day, is it any wonder that those businesses who are flourishing are the ones that are embracing the new marketing mediums.

I know, it can be confusing. Digital marketing is a broad term covering many strategies (most of which sound very foreign). It is not just about having a website anymore, or even a Facebook profile. There are a wide variety of techniques you can use to get more business from the internet, and there is no one approach that suits every business.

The good news, however, is that the cost of digital marketing can be much lower than many forms of traditional marketing. What’s more, it is much easier to track results to see what is really working, and what is not.

In this talk, Leon Jay will help demystify digital marketing, and help you to know what you need to do to get real-world results from the web. (And to learn how to avoid wasting money on marketing fads, gimmicks or cowboys.)

Leon has written 5 books on the topic of online business and marketing, taught on stages around the world, was featured on the cover of 'Internet Marketing Magazine', developed his own online marketing platform, was Director of Marketing for a multimillion-dollar e-commerce company, and last year, taught the very popular 'Digital Marketing For Local Businesses' course here in Nelson.

His talks always fill the room, and get great feedback, so be sure to book your seat as soon as possible to avoid disappointment. 

This is a free event however registration is required by 20 April 2018

Please RSVP to Melanie at mdba@mapua.co.nz

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